6E
Understand a pattern
Trace how a moment turns into a familiar reaction.
- 1Event
- 2Experience
- 3Evaluation
- 4Emotions
- 5Effect
- 6End Result
For the moments when you know the pattern—but still find yourself repeating it.
Build Equity in YourSelf
Having the same argument again? Postponing another decision? Saying yes when you’re already overloaded? Understand how you tend to respond—and practise a different response.
Begin with a free, visual Journey. Then explore a real challenge with your personal AI coach, personalized guided meditations, flipbooks and online courses.
About 3 minutes. No account or payment to begin. Optional paid features are separate.
EQUISELF Spirit-Horse artwork with a unicorn in a misty mountain landscape
Begin with self-discovery
Understand what moves you.
A few intuitive choices become a personal reflection. Explore your patterns without reducing yourself to a fixed label.
How EQUISELF works
Not just a profile. A way to practise change.
You may already know that you withdraw in an argument, put off a difficult decision or take on too much. Knowing it does not always make the next moment easier. Start with a personal reflection, bring a real situation to your coach, and practise one response you want to change.
- Start here, free
1.Start your journey
A few minutes of intuitive, symbolic choices produce a profile that suggests the patterns behind how you react. It is a starting point for reflection, not a diagnosis.
- Ongoing
2.Tackle challenges with your personal digital coach
Chat about a real challenge or a specific situation. Your digital coach uses your profile to tailor its guidance. Each session is summarised and remembered for follow-up.
- For subscribed members
3.Practice with your personalized meditations
A guided meditation is created for your challenge, based on your profile. Choose and adjust the voice, edit the script, and select the length and background music for a meditation experience tailored to you.
Personalized guided meditations
Practise the change you want to make.
Start with what you are struggling with and what you would like to change. Your meditation brings those needs together with your journey profile—not just your archetype name.
Choose your narration voice, review your script and create a recording with a suitable background. Return to it as part of your practice, alongside the steps you take in everyday life.
Personalized creation is a membership feature using Credits. Replaying a saved recording does not generate it again.
Explore membership and Credits →An example of your starting point
What I am struggling with
“When something goes wrong, I react before I have time to think.”
What I would like to change
“I want to pause, regain my composure and choose my response.”
You bring the situation. EQUISELF helps you create a guided practice around it.
The method underneath
Understand it. Practise it. Keep it.
Our coaching and guided meditations are grounded in three unique frameworks developed by our founder, Johan Cools.
6R
Practise a different response
Turn recognition into a new, rehearsed way of responding.
- 1Review & Recognize
- 2Reframe
- 3Regulate
- 4Redirect
- 5Result
- 6Reinforce
4S
Sustain progress
Keep a small change alive long enough to become yours.
- 1Seed
- 2Spark
- 3Support
- 4Sustain
Your Guide
A Real Method, Not Just an Algorithm
Equiself is created and guided by Johan Cools, mental coach & researcher specialised in mental transformation. Every reflection, every reading and every conversation on this platform is grounded in a methodology built through years of guiding real people through real inner change — the mirror shows you where you are, the method walks with you from there.
Discover more of Johan's work at mindandbodyupgrade.com
A reflection you can use—not a label to live up to
EQUISELF is a symbolic self-discovery tool for exploring personality, character and relationship patterns. Your intuitive choices become a personal discovery report and Spirit-Horse artwork. Use that reflection to ask a practical question: what would I like to handle differently next time? The journey, discovery report and initial artwork are free; ongoing features have separate access and usage costs.
Use your report to reflect on real situations, not as a fixed label. EQUISELF is not a validated Big Five test, a clinical diagnosis or a prediction of compatibility. These guides explain the differences and help you choose an approach that fits your purpose.
Beyond yourself
Relationship Compatibility Discovery
Your archetype doesn't live in isolation. Once you know your Horse, we reveal how it naturally harmonises — or grows — alongside every other archetype. A mirror for the dynamics you bring to every close bond — in love, friendship, family and at work.
The Visionary & The Tactician Excellent Match
The Unicorn generates the bold, non-linear idea; the Jumping Horse strategises the exact leaps to execute it. Both are proactive and respect each other's autonomy.
The Visionary & The Guardian Growth Challenge
One wants to break the rules and innovate; the other wants to enforce them and protect the perimeter — a dynamic that asks for real awareness to thrive.
Available in your private backoffice the moment you complete your discovery.
The Archetypes
Which spirit horse
moves through you?
Nine archetypes. Each one a mirror. Tap any horse to glimpse its nature — then discover which one is yours.
No cost to look within
Your Free profile
Begin with no account and no payment. Answer a series of symbolic prompts and receive your personal reflection — the first step into ongoing practice.
Core Archetypes
Your primary symbolic layers revealed the moment Stage 1 is complete.
Your Personal Mirror
A bespoke reflection of the traits that shape how you move through the world.
Movement Snapshot
An at-a-glance reading of the forces and tensions in how you move.
Your artwork, and an optional keepsake
Personalized Artwork
Your archetypes rendered into a personal Spirit-Horse artwork, included with your free profile.
Future Keepsake
Planned, optional: a collectible NFT and physical keepsake coin based on your artwork. Not needed for coaching or practice.
More than a mirror
We rescue horses
We commit 10–30% of our turnover to social impact, including organisations that rescue horses in need. As you invite others into the herd, your own Spirit-Horse artwork evolves, stage by stage.
Inquiries
Clarity for the curious